摘 要随着我国经济发展水平的日益提高，人们对装饰材料的选择变得越来越重视。通过本人在黑龙江华彩建材科技有限公司的实习工作，了解其经营状况，发现了其营销工作中存在一些问题，通过本文的撰写，希望为企业的营销工作提供一定的帮助，并为行业内其他企业提供一些借鉴。本文旨在以黑龙江华彩建材科技有限公司为例，了解黑龙江华彩建材科技有限公司的营销策略现状，找出其中存在的问题并提出相应的建议，有效的促进黑龙江华彩建材科技有限公司营销策略的制定及完善，完善企业的营销策略。关键词：黑龙江华彩建材科技有限公司；建材；营销策略 AbstractWith the increasing level of economic development in China, people pay more and more attention to the choice of decorative materials. Through my practice work in Heilongjiang Huacai Building Materials Technology Co., Ltd., I understand its operation status and find some problems in its marketing work. Through the writing of this paper, I hope to provide some help for the marketing work of enterprises and provide some reference for other enterprises in the industry. Taking Heilongjiang Huacai Building Material Technology Co., Ltd. as an example, this paper aims to understand the current situation of marketing strategy of Heilongjiang Huacai Building Material Technology Co., Ltd., find out the existing problems and put forward corresponding suggestions, effectively promote the formulation and improvement of marketing strategy of Heilongjiang Huacai Building Material Technology Co., Ltd., and improve the marketing strategy of enterprises.Key words：Heilongjiang Huacai Building Material Technology Co., Ltd; Building Material; Marketing Strategy目 录一、绪论..................................................................6（一）目的和意义..................................................................................................................6（二）国内外研究现状................................................
