摘 要本文第一节研究了国产手机品牌的相关文献阅读以及市场调研，第二章研究了品牌研究的概念，第三章深入分析国产手机品牌营销主要存在的问题，第四章研究了问题存在的主要问题，第五章研究了制定提升国产手机品牌营销的相关策略，最后是结论总结。关键词：国产手机 ；品牌营销；营销策略AbstractIn the second chapter, we study the concept of brand research, the third chapter analyzes the main problems of domestic mobile phone brand marketing, the fourth chapter studies the main problems of the existence of the problem, and the third chapter analyzes the main problems of domestic mobile phone brand marketing, Problem, the fifth chapter to study the development of domestic mobile phone brand marketing to enhance the relevant strategies, and finally concluded.Key words： domestic mobile phone; brand marketing; marketing strategy目 录摘 要...............................................................I Abstract............................................................II第 1 章 绪论.....................................................................................................................1第 1 节 研究背景及意义..........................................................................................1第 2 节 国内外研究现状..........................................................................................1第 3 节 研究方法......................................................................................................2第 4 节 研究内容......................................................................................................2第 2 章 品牌营销的相关理论.........................................................................................3第 1 节 品牌营销概念..............................................................................................3第 2 节 品牌营销的意义...................................................................................
