微信小游戏营销策略分析——以“跳一跳”游戏为例【摘要】手机随着互联网行业的飞速发展,渐渐成为了人们日常生活中不可缺少的一部分。同时,微信作为全球最大最活跃的社交软件之一,覆盖了近 9 亿活跃用户。在移动互联网时代,人们对生活品质的追求越来越多样化。工作、学习和生活是一块块碎片,凑在一起,形成了各种各样的生活方式。而说到娱乐,大多数观众会将时间转移到游戏上。自从微信在去年年底发布《跳一跳》以来,微信游戏已经引起了越来越多的关注。与应用商店发布后没有支持的自然流量相比,微信自身的社交平台属性将不可避免地为游戏产品带来更多流量。另外,低生产成本和低流量成本是微信小游戏的标志,不难想象微信小游戏将成为未来的出口和趋势,但是,如何留住玩家并更好实现流量变现,是目前微信小游戏开发商们头疼的点。本文以游戏“跳一跳”为例,通过文献资料法、经验总结法等方式,浅析其营销策略,总结该类微信小游戏在营销过程中存在的问题并就微信小游戏创业者开展营销活动提出建议,因此此次的研究对于微信小游戏的发展有着一定的意义 【关键字】微信小游戏;营销策略分析;跳一跳The marketing strategy analysis of the game of Wechat——For example,Game"Jump Jump" .【 Absrtact 】 With the rapid development of Internet, mobile phone has increasingly become an indispensable tool in People's Daily life. And WeChat as the world's one of the most enormous social software user groups audience covered nearly 900 million active users. Mobile Internet era, the audience demand becomes more and more diversified, work, study and life time presents the "age of fragmentation," entertainment is among them. Most of the audience to transfer to the network game. Since WeChat released "jump jump" at the end of last year, after WeChat little game the attention of more and more hot, and compare the Appstore application after the release of no promotion supported by the natural flow, WeChat own social platform attributes must bring more traffic for game products, in addition, low production cost, tr...