目录目录摘 要.......................................................................................................................................IAbstract..................................................................................................................................II一、绪论...........................................................................................................................1(一)研究背景及意义................................................................................................11.研究背景...............................................................................................................12.研究意义...............................................................................................................13.研究内容...............................................................................................................1(二)国内外研究现状................................................................................................21.国外研究现状.......................................................................................................22.国内研究现状.......................................................................................................2二、行业概况...................................................................................................................2(一)基本情况...........................................................................................................2(二)发展趋势...........................................................................................................31.中高档白酒消费市场不断扩大............................................................................42.行业结构调整加快...............................................................................................4三、公司介绍...................................................................................................................4(一)基本情况.........