题 目 北京百拓营销推广问题研究 英文题目 Research on Beijing Baituo Marketing Promotion 摘 要近几年来，随着信息技术的不断进步，电子商务取得了长足的发展，互联网经济所创造的价值已是国家发展不可或缺的一部分。国家政府更是部署了“互联网+”战略， 呼吁大众利用互联网创新创业，尽快完成新时代的产业结构变革。然而，随着日趋激烈的竞争，我国中小企业在推广营销发展的过程中也面临很多问题，部分企业缺乏对网络营销推广的正确了解和全面认识。因此，对中小企业而言，如何在电子商务时代找准网络营销推广的商机，有效推广网站，提高企业营销活动，是企业需要迫切解决的问题。本文首先以百度北京无锡代理商—北京百拓信息技术有限公司为切入点，搜集一手资料；以实践调研法和文献研究法为主，比较研究法为辅，同时结合自己的专业所学知识，采用理论联系实际，通过网络、实践调查等方法进行研究，对百拓网络公司推广营销模式进行了探索研究，并找出北京百拓公司在营销推广方面存在的问题，最后提出了可行性的建议及策略，以便网络推广公司更好的把握消费者的消费习惯和需求，提供更优质的推广方案给客户，从而使北京百拓在网络推广行业的激烈竞争中站稳脚跟。关键词：北京百拓；营销推广；营销模式ABSTRACTAs the hot and people consumption idea of electronic commerce and the level of ascension, glasses industry has not as pure as before relying on the entity stores and hospital management. As logistics and electronic commerce growing mature, glasses industry have to in the past to change management idea, reform and innovation. At present, glasses industry's business model has begun to change, roughly divided into three types: pure entity stores sales, entity stores and e-commerce sales, pure e-commerce sales.Although there are many glasses enterprise in e-commerce market, but the nature of the medical and glasses industry business can't make it just like any other industry in the e-commerce market smoothly, optometry degree of accuracy, product quality and after-sales service, consumption idea and e-commerce market ...
