大数据时代华为公司营销模式研究内 容 摘 要随着互联网的发展，我们进入了大数据时代。智能手机在中国已经在中国非常的普遍了，伴随着 5G 网络发展，5G 手机将会大量出现市场，各大手机品牌的竞争将会变得异常激烈。因此，在竞争中如何取得优势成为了企业重要问题，而大数据恰恰是就企业取得竞争优势重要手段。本文主要的焦点是在大数据的背景下，以华为公司为例，收集有关华为手机营销模式的现状资料进行 SWOT 分析，找出华为公司手机营销模式所存在的问题并且给出一些建议。研究表明，大数据对企业的营销决策具有重要的意义，以大数据技术为基础建立的决策模型可以使得企业精准地而有效的构筑自己的营销模式。具体来说，大数据可以让企业很好的规避风险，获得竞争的优势，从而使得企业获得更多的利益。在不久的将来，大数据的应用会越来越广泛和越来越有深度，是企业使用的重要手段。关键词：大数据；华为公司；手机；营销模式 IResearch on the marketing model of Huawei in the era of big dataAbstractWith the development of Internet, we have entered the era of big data. Smart phones are very common in China. With the development of 5g network, 5g mobile phones will appear in a large number of markets, and the competition among major mobile phone brands will become extremely fierce. Therefore, how to obtain the advantage in the competition has become an important issue for enterprises, and big data is just an important means for enterprises to obtain the competitive advantage.The main focus of this paper is in the context of big data, taking Huawei as an example, to collect information about the current situation of Huawei mobile marketing mode for SWOT analysis, find out the existing problems of Huawei mobile marketing mode and give some suggestions.Research shows that big data is of great significance to the marketing decision-making of enterprises. The decision-making model based on big data technology can make enterprises build their own marketing model a...
