目 录摘 要...........................................................IAbstract..........................................................II引 言..........................................................11 项目背景.......................................................21.1 行业分析..................................................21.2 竞争者分析................................................21.3 消费者分析................................................32 芒果英语品牌营销现状........................................................................................32.1 品牌营销现状..............................................32.1.1 品牌介绍.............................................32.1.2 现行品牌营销模式.....................................42.2 面临的问题................................................43 芒果英语品牌 SWOT 分析...........................................63.1 品牌优势..................................................63.2 品牌劣势..................................................63.3 品牌机会..................................................73.4 品牌威胁..................................................74 芒果英语品牌营销策划方案...............................................................................84.1 策划目的..................................................84.2 品牌策划..................................................84.2.1 品牌形象.............................................84.2.2 品牌主张.............................................84.3 产品策划..................................................94.3.1 产品策略.............................................94.3.2 产品定位.............................................94.3.3 产品核心价值.........................................94.4 传播策划..................................................94.4.1 传播目标.............................................94.4.2 传播市场定位.........................................94.4.3 传播人群界定......................................
