农产品微信营销创新研究内 容 摘 要随着互联网络的普及，电子商务呈现井喷式的发展，尤其在农产品行业微信营销更是成为新兴的电商模式；其借助微信公众平台等途径对农产品实施精准营销,摆脱传统农产品营销的困境。本文对农产品微信营销发展现状进行研究，指出农产品微信营销是机遇与挑战并存，其营销过程中存在营销方式单一、缺乏创新、微信营销功能不完善、顾客信任度低等问题，并探寻其发展新路径，以期能推动微信营销在互联网时代得到更好发展，提高产品市场竞争力。关键词：农产品；微信营销；创新I Research on WeChat Marketing Innovationof Agricultural ProductsAbstractWith the popularity of the Internet, e-commerce has developed in a blowout style, especially in the agricultural product industry. Wechat marketing has become an emerging e-commerce model. It uses the WeChat public platform to implement precise marketing on agricultural products, and gets rid of the predicament of traditional agricultural product marketing.This article studies the current status of agricultural product WeChat marketing and points out that agricultural product WeChat marketing is an opportunity and a challenge. In the marketing process, there are problems such as single marketing methods, lack of innovation, incomplete WeChat marketing functions, low customer trust and so on, we going to explore new development paths. It is hoped to promote the better development of WeChat marketing in the Internet era and improve product market competitiveness.Key words: Agricultural products; Wechat marketing; InnovationII目 录内 容 摘 要..............................................................................................IAbstract.....................................................................................................II一、选题依据...........................................................................................1（一）研究的背景....................................
