论文题目：网络环境下企业创名牌的营销战略 题目：网络环境下企业创名牌的营销战略摘 要在这个信息爆炸的时代，传统的媒体和信息传播方式已经远远不能满足人们的需求，于是网络传播“微时代”应运而生。在“微时代”里，单一传统的企业市场营销方式已经不能跟上潮流的步伐，于是更多的企业将目光投向以微博、微信、微网和微电影为主的网络传播平台。微博等传播平台的出现使企业市场营销进入一个崭新的模式同时也为企业品牌的创建提供了良好的渠道。如何面对网络“微时代”的挑战，抓住市场机遇是当前企业必须面对的重大议题。本文在阐释网络微时代和市场营销品牌创建的关系、现状以及特点的基础上针对网络微时代带来的机遇与挑战作出分析并提出相应对策，以其为相关领域的理论和实践提供参考。 关键词：网络；微时代；品牌创建IAbstractIn this age of information explosion, traditional media and information dissemination methods have far from satisfying people's needs. Therefore, the “micro-era” of network communication has emerged. In the “micro-era”, the single traditional corporate marketing approach can no longer keep up with the trend, so more companies are looking to online communication platforms based on Weibo, WeChat, micro-net, and micro-film. The emergence of microblogging and other communication platforms has enabled corporate marketing to enter a brand new model, and at the same time provides a good channel for the creation of corporate brands. How to face the challenges of the "micro-era" network and seize market opportunities are major issues that companies must face. Based on the explanation of the relationship, status and characteristics of the micro-era of the Internet and the creation of marketing brands, this article analyzes the opportunities and challenges brought about by the micro-era of the Internet and proposes corresponding countermeasures to provide references for the theory and practice of related fields.Key words:Network; Micr...
