I我国农产品的网络营销创新模式摘 要网络时代，农产品也紧跟潮流，借助互联网的强大营销功能，迅速走进了网络营销队伍中，人们在即时获取新鲜资讯的同时还通过网络营销平台进行自主购物,并且能够和相关营销商进行网上互动交流,为消费者提供了更个性化的购物方式。与此同时，农产品营销商也迅速捕捉到了消费者的潜在需求,抓住创新发展机遇,为消费者量身打造更加个性化的网络营销服务。在网络经济的飞速发展下，农产品传统营销模式已经完全不能够满足当代农产品市场经济的发展以及消费者日益提高的消费需求。所以,创新农产品网络营销模式的诞生迫在眉睫。本文主要研究了农产品的网络营创新销模式发展前景,通过不断努力,挖掘新思路,找到问题,解决问题,分析每种创新模式发展的可能性,确定发展的方向,为农产品构建新的网络营销创新模式增添一份力量。关键词 农产品/网络营销/创新IITHE ONLINE MARKETING INNOVATION MODE OF AGRICULTURAL PRODUCTS IN CHINAABSTRACTThe network era, the powerful function of agricultural products through the Internet, quickly entered the network marketing team, people in the immediate access to fresh information also through the network marketing platform for independent shopping, and online marketers and interactive communication, provides great convenience for consumers to meet their needs. At the same time, the agricultural product marketers can quickly capture the potential demand of consumers, to seize the development opportunities of innovation, to provide customers with more personalized network marketing service.Under the rapid development of Internet economy, the traditional marketing mode of agricultural products has not been able to satisfy the development of the market economy of contemporary agricultural products and the increasing consumption demand of consumers. Therefore, the birth of innovative agricultural product network marketing mode is imminent. This paper mainly expounds the existing problems and shortcomings in the innovation mode of...
