小 火 锅 调 查 报 告目录 一、前言························································ 二、市场现状分析················································ 1、影响火锅消费的宏观环境分析··································· 2、火锅市场的特点··············································· 3、火锅产品情况················································· 4、SWOT 分析····················································· 5、火锅市场竞争者分析··········································· 三：消费者需求分析·············································· 1、需求规模····················································· 2、消费者的就餐特点············································· 3、消费者对用餐的要求··········································· 四、调查目的与方法·············································· 五、营销战略···················································· 1、市场细分····················································· 2、市场选择····················································· 3、市场定位····················································· 六、主要发现···················································· 七、结论和建议...
