沃尔玛为什么在中国大获成功VIP专享VIP免费

1摘要：沃尔玛公司是目前世界上最大的零售商，它在美国《财富》杂志公布的2008 年全球 500 强排行榜中第六次蝉联榜首，截至 2009 年 5 月，沃尔玛在全球开设了超过 7800 家商场，员工总数 200 多万人，分店分布在美国、中国、日本等 16 个国家。沃尔玛之所以能够在世界各地的零售市场中站稳脚跟，其本质原因不是因为沃尔玛的价格或是商品有何特殊，而是因为沃尔玛的企业文化，高度契合了当地的消费者市场，迎合了消费者的消费习惯，因此，沃尔玛才能在中国成功，才能为中国人所知。沃尔玛在中国树立了一个良好的零售大家的形象，对中国零售业的发展有着巨大的参考价值。关键词：沃尔玛；投资；企业文化；运营；Abstract: Wal-Mart is the world's largest retailer, currently in its sixth reelection top US "Fortune" magazine published the 2008 Global 500 list, as of May 2009, Wal-Mart in the world has opened more than 7,800 stores, It employs over 200 people, stores in the United States, China, Japan and other 16 countries. Wal-Mart has been able to gain a firm foothold in the retail markets around the world, by its very nature not because of any special price or Wal-Mart 2merchandise, but because Wal-Mart's corporate culture, high degree of fit local consumer market to meet consumer those spending habits, so Wal-Mart to succeed in China, in order to know the Chinese people. Wal-Mart in China has set a good image of all retail, the development of China's retail industry has great reference value.Keywords: Wal-Mart; investment; enterprise culture; operations;目 录1.研究概述..........................................................11.1 研究背景.....................................................11.2 研究意义....................................................12.沃尔玛成功中因素..................................................132.1 外因.........................................................12.1.1 中国政策调控因素.......................................13.融合中国消...