目 录摘 要..................................................................................................................IAbstract...................................................................................................................II引 言..................................................................................................................11 麦肯特资产管理公司个人理财业务现状..........................................................31.1 麦肯特资产管理公司个人理财业务类型及特点....................................31.2 麦肯特资产管理公司个人理财业务现状...............................................32 麦肯特资产管理公司个人理财业务存在的问题..............................................72.1 市场营销手段有待提高............................................................................72.2 理财产品风险管控能力还待加强............................................................72.3 缺乏复合型高素质的专业理财人员........................................................82.4 理财产品雷同，产品设计管理机制不健全............................................82.5 个人理财产品定位不准............................................................................93 麦肯特资产管理公司个人理财业务对策分析..................................................93.1 提高市场营销能力....................................................................................93.2 积极从分业经营向混业经营转变，提高风险管控能力......................103.3 加强专业人才的建设..............................................................................103.4 加快理财产品的创新..............................................................................113.5 主动出击创造市场..................................................................................11结 论................................................................................................................12参考文献....................................................................................
