目 录摘 要................................................................................................................IAbstract.............................................................................................................II引 言...............................................................................................................11 电话营销保险概述........................................................................................31.1 电话营销保险的研究背景.........................................................................31.2 电话营销的保险研究意义.................................................................51.3 保险电话营销的基本概念.................................................................61.4 开展电话营销业务的原因.................................................................72 沈阳平安保险公司电话营销问题研究......................................................102.1 平安公司简介及组织架构...............................................................102.2 保险行业电销业务现状...................................................................113 沈阳平安保险公司电话营销中存在的问题和原因分析..........................173.1 营销产品品种简单...........................................................................173.2 客户对于产品的认可度不高...........................................................173.3 售后服务体制不健全.......................................................................184 改善电话营销保险业务的具体措施..........................................................194.1 产品要具有特色，向多元化发展...................................................194.2 获取高质量客户信息数据...............................................................204.3 建立完善的售后服务.......................................................................20结 论.............................................................................................................22参考文献....................
