摘 要 .................................................................................................................................................................... 1关键词:中式快餐现状分析策略建议 . ....................................... 1第一章:绪论中式快餐行业的发展概况. ................................................... 2第二章:中式快餐业发展现状SWOT分析 . ................................................. 31 中式快餐的优势(strength) ......................................................... 6(1)产品口味优势. ............................................................. 6(2)食品营养性优势. ........................................................... 6(3)产品价格低的优势. ......................................................... 6(4)消费者情感倾向优势. ....................................................... 6(5)熟悉消费者喜好优势. ............................................... 6(6)西式快餐弊端出现. ......................................................... 72 中式快餐的劣势(weakness) ......................................................... 7(1)企业品牌形象创造和管理水平低. ............................................. 7(2)产品繁杂,生产缺乏高效率:. ............................................... 7(3)服务水平差和服务标准不规范. ............................................... 7(4)缺乏宏观布局的连锁经营及连锁经营管理水平低. ............................... 7(5) 缺乏优秀人才,基层人员流失率大. .......................................... 8(6) 产品制作的标准化普及程度低. .............................................. 8(7)资本少,融资难. ........................................................... 83 中式快餐的机会(opportunity) . ..................................................... 84 中式快餐的威胁(threat) . .......................................................... 9第三章中式快餐的发展策略分析. ....................................................... 101 根据中式快餐的优势采取...