YKS 公司跨境电子商务发展对策研究摘要近两年来，电子商务迅猛发展，覆盖范围也越来越广，人们日常生产生活都可以看到电子商务的影子。在越来越多的人讨论电子商务该如何创新商业模式时，跨境电子商务就于无声处茁壮成长起来。跨境电子商务是电商时代的产物，它是传统外贸与电子商务携手，开创的一片新蓝海。2014 年我国跨境电商平台已经超过 5000 个，销售额高于其他任何形式的外贸模式。跨境电商在全球的兴起也带起了部分新兴市场，如巴西、俄罗斯等国家和地区，不断成为我国跨境电商企业的新兴目标市场。由此可以看出，随着国内电子商务的蓬勃发展，我国跨境电商行业必将迎来新的机遇。在跨境电商行业，YKS 公司是为数不多的进出口事业都在蓬勃发展的公司，它主要以 B2C 模式服务于海外消费者，以 B2B2C 模式服务于国内 B 类客户。本文将就中国跨境电商行业发展现状以及YKS 公司跨境电子商务存在一些问题以及发展对策展开研究。关键词：跨境电子商务，平台，对策YKS cross-bordere-commerceDevelopmentStrategiesAbstractIn rceent years, e-commerce development is very rapid, and the coverage of e-commerce is becoming more and more wide. People's daily life and production have been inseparable from e-commerce. When more and more people are discussing how to innovative e-commerce patterns, cross-border e-commerce has grown up silently. Cross-border e-commerce is a product of the era of e-commerce, which is the traditional trade and e-commerce work together to create a new piece of blue ocean.In 2014,cross-border e-commerce platform has over 5000 ,it’s sales has overd any other form of trade patterns. Cross-border e-commerce in the global rise has also led to some rise of emerging markets such as Brazil, Russia and other countries and regions.They will become China's target emerging markets. There will be seen, with the vigorous development of e-commerce, China's cross-border e-commerce industry will encounter more opportunities.In the cross-border e-commerce industry, YKS is one of ...
