下载后可任意编辑”家简诚厨”素食自助餐厅创业计划书工商 0902 班 组长: 郑海林 组员: 吴小莉 戴燕梅 王静静 张紫行 孟志敏 指导老师: 张骥目录下载后可任意编辑1.摘要································12.公司简介······························13.产品与服务·····························1( 1) 概况····························1( 2) 店面装潢··························2( 3) 素食品种类·························34.公司战略······························5( 1) 进展战略总述························5( 2) 各阶段具体任务·······················55.市场分析······························7( 1) 市场背景··························7下载后可任意编辑( 2) 市场调查··························7( 3) 目标客户群·························8( 4) 竞争对手分析························8( 5) SWOT 分析··························96.营销策略·····························10（1）定价策略··························10 ( 2) 产品策略··························11( 3) 广告策略··························117.经营管理·····························128.财务分析·····························13 ( 1) ·····························9.风险及风险管理·························下载后可任意编辑( 1) 风险···························( 2) 风险管理对策·······················附录: 调查问卷··························一、 摘要 近年来...
