下载后可任意编辑成都信息工程学院银杏酒店管理学院艺术设计系毕业设计说明书1下载后可任意编辑成都信息工程学院银杏酒店管理学院艺术设计系毕业设计说明书年 级: 级学 号: 541024姓 名:王展专 业:艺术设计( 视觉传达设计方向) 指导老师:万萱 6 月I下载后可任意编辑药王谷保健茶包装设计作者姓名: 王展 学号: 541024 指导老师: 万萱摘要: 本文经过对当前国内外市场上保健茶包装设计包装的结构、 材质及相关工艺全方面的调查、 讨论, 提出以现有的技术和市场为基础, 进行创新和改革, 为企业量身打造符合自身需求、 符合其文化内涵的、 新的包装设计的观点, 并从药王谷保健茶包装设计的视觉表现上进行讨论, 针对目标消费群体, 制定相应的视觉表现策略, 以此取得该产品高比率的市场份额, 促进企业销售和进展, 从而提升产品竞争力, 同时梳理企业品牌内容, 树立良好的企业品牌形象, 争取更多的消费人群, 达到促进生产和消费的目的。 关键词: 保健; 茶包装; 表现策略II下载后可任意编辑Liubaoshan sucking packaging design ofAbstract: Based on the current domestic and international markets health tea packaging design packaging structure, materials and related processes all aspects of the investigation, research, and proposed to the existing technology and market-based, innovation and reform, tailored for the enterprise meet their needs, in line with its cultural connotation, the new packaging design point of view, and from the Medicine King Valley health tea packaging design to study the visual performance, targeted consumer groups, to develop appropriate strategies of visual performance, in order to obtain the product high percentage of market share, sales and promotion of enterprise development, so as to enhance the competitiveness of products, while combing the content of corporate brand and establish a good corporate brand image, attract more consumer groups, to promote the production and consumption purposes. Keywords: health care; Tea; Performance strategyIII下载后...
