奔驰汽车DMS操作手册_展厅销售效率KPI报表D

1 展厅销售效率 KPI 报表 DMS 操作手册 1/34 2 目录 一、总揽........................................................................................................................3 二、KPI 报表.................................................................................................................4 a) 报表路径..................................................................................................4 b) 基本结构..................................................................................................5 1．展厅订单率......................................................................................................6 2．集客邀约进店率..............................................................................................7 3．平均停留时间..................................................................................................9 4．留档客户意向比............................................................................................11 5．试乘试驾转化率............................................................................................12 5.1 试乘试驾率..........................................................................................13 5.2 试乘试驾平均时间..............................................................................14 6. 顾客再次进店率............................................................................................15 6.1 顾客跟进率..........................................................................................16 6.2 电话跟进顾客再次进店率..................................................................17 7．推荐顾客订单占比........................................................................................18 7.1 现实顾客回访率..................................................................................19 7.2 推荐顾客订单率..................................................................................20 7.3 重复购买订单占比........