下载后可任意编辑王家荣集团公司经营分析方案1公司经营分析体系方案 目 录第一章 财务报告分析.............................................31.1 财务报表分析的框架.......................................31.2 财务分析的具体内容.......................................41.2.1 财务报表重要科目增减变化.............................41.2.2 主要财务指标的完成情况...............................51.2.3 基本财务比率分析....................................61.2.4 财务总体状况分析及评价..............................81.2.5 专项分析...........................................10下载后可任意编辑1.2.5.1 销售收入分析...................................101.2.5.2 产品销售成本...................................101.2.5.3 期间费用.......................................111.2.5.4 销售毛利和净利润...............................131.2.5.5 应收账款.......................................131.2.5.6 应付帐款.......................................141.2.5.7 存货...........................................151.3 小结....................................................15第二章 价值链分析..............................................152.1 价值链分析的框架........................................152.2 价值链分析的具体内容....................................162.2.1 主体活动分析.......................................162.2.1.1 内部后勤.......................................162.2.1.2 生产经营.......................................162.2.1.3 外部后勤.......................................172.2.1.4 市场营销.......................................172.2.1.5 服务...........................................182.2.2 支持活动............................................182.2.2.1 采购...........................................182.2.2.2 人力资源.......................................192.2.2.3 讨论开发.......................................192.2.2.4 基础设施.......................................20第三章 外部环境分析............................................203.1 任务环境分析................................
