选秀节目发展现状与对策研究以中国达人秀为例

Ⅰ.正 文下载后可任意编辑选秀节目进展现状与对策讨论 --以《中国达人秀》为例 摘 要：《中国达人秀》自开播以来,发明了继《超级女声》之后的第二个全国海选节目之王,它以"平凡人也可以成就大梦想,信任梦想,信任奇迹"为标语,在中国掀起了达人狂潮。在第三季《中国达人秀》再度圆满落下帷幕之际,本文梳理了节目中凸显的"秀"点和局限性之处，通过对《中国达人秀》的讨论，希望能为中国此后的电视选秀类节目提供有用的观点和意见。关键词：《中国达人秀》；电视节目；运营模式Chinese TV talent show from the "China's Got Talent"Abstract: Since the "China's Got Talent" has been broadcasted it create the second most popular sea-selection entertainment program “Super Singers” in China. The "China's Got Talent" raises the frenzy from people with various talent, which slogan is " believing dreams, believing miracles and ordinary people being able to achieve great dreams. When the third season of "China's Got Talent" has been successfully finished, this essay / report summarize the characteristic "showing" and a series of shortcomings in "China's Got Talent"。 There is a hope 下载后可任意编辑that the material of "China's Got Talent" could offer helpful viewpoints and suggestions to later accomplishment selection TV program.Key word: “China's Got Talent”; Television program; Mode of operation正 文 目 录一、《中国达人秀》的介绍.........................................Ⅰ-3 1、《中国达人秀》的介绍..................................Ⅰ-3 2、《中国达人秀》的讨论意义..............................Ⅰ-3二、《中国达人秀》的成功所在.....................................Ⅰ-4三、《中国达人秀》的运营模式.....................................Ⅰ-5 1、节目运营.............................................Ⅰ-5 2、品牌运营.............................................Ⅰ-6Ⅰ—第 1 页（共 16 页）下载后可任意编辑 3、广告运营.............................................Ⅰ-7四、我国选秀类节目（达人秀为例...