烟台南山皇冠假日酒店危机管理问题与对策探析

i摘要烟台南山皇冠假日酒店危机管理问题与对策探析An Analysis of Crisis Management Problems and Countermeasures of Yantai Nanshan Crowne Plaza Hotel烟台南山皇冠假日酒店危机管理问题与对策探析摘 要随着经济发展的一体化和信息传播的多样化，企业在当今社会的生存和发展越来越困难，充满着机遇的同时也面临着巨大的挑战。酒店行业是危机事件的高发行业，任何突发事件如果不能有效处理都有可能发展成危机事件，给酒店造成不可估量的损失。目前危机事件在酒店行业中越来越常态化，因而加强危机管理对酒店行业的发展起着至关重要的作用。本文主要介绍烟台南山皇冠假日酒店危机管理的过程以及危机管理改进的意义，分析了酒店危机前的预防、危机前的准备、危机的产生应对以及危机结束后的恢复的过程，从酒店业中的危机管理意识、危机管理机制、危机管理预案、危机管理体系分析了烟台南山皇冠假日的现状，分析烟台南山皇冠假日酒店危机管理存在的问题，并从提高酒店危机管理意识、做好酒店危机管理预案的构建以及抓好酒店的后危机管理工作方面做出了相应的改进对策，旨在提高服务质量，促进酒店的良好发展，也为酒店行业的发展提供参考和借鉴。关键词：烟台南山皇冠假日酒店；危机管理；酒店业；对策An Analysis of Crisis Management Problems and Countermeasures of Yantai Nanshan ii摘要Crowne Plaza HotelAbstractWith the integration of economic development and the diversification of information dissemination, the survival and development of enterprises in today's society is becoming more and more difficult, full of opportunities and facing huge challenges. The hotel industry is a high-risk industry of crisis events. Any emergency events that cannot be effectively dealt with may develop into a crisis event, causing incalculable losses to the hotel. At present, crisis events are becoming more and more normalized in the hotel industry, so strengthening crisis management plays a vital role in the development of the hotel industry. This article mainly introduces the process of crisis management and the significance of crisis mana...