封面中国医药行业发展情况分析——以海南恩惠医药有限公司为例目录摘要................................................................1引言................................................................2一、行业简介........................................................2二、行业现状........................................................22.1 医药市场发展迅速............................................22.2 医药产业在国民经济中地位提升................................32.3 医药细分行业分化加剧........................................4三、企业特征........................................................43.1 海南恩惠医药有限公司概述....................................43.2 海南恩惠医药有限公司主营业务................................53.3 海南恩惠医药有限公司发展目标................................6四、市场特征........................................................64.1 市场销售总量规模方面........................................64.2 市场上药品销售区域增长速度方面..............................64.3 产品销售结构方面............................................7五、发展环境........................................................75.1 医药产品刚性需求群体不断扩大................................75.2 医药及其相关产品拥有较大市场................................75.3 居民消费结构加快升级........................................8六、竞争情况........................................................86.1 医药企业集中度不高..........................................86.2 研发投入不足................................................86.3 中小企业生存面临严峻挑战....................................9七、发展趋势........................................................97.1 行业规模方面................................................97.2 产业组织层面................................................97.3 产品结构方面...............................................10八、结论...........................................................10注释........................................................
