目录一．商业背景介绍..........................................................................................................................2（一）企业背景介绍——山水茶源公司...............................................................................2(二)山水茶源品牌介绍...........................................................................................................3二．市场状况分析..........................................................................................................................4（一）市场分析......................................................................................................................41.宏观环境:....................................................................................................................42.中观环境：..................................................................................................................43.微观环境:....................................................................................................................44.SWOT 分析......................................................................................................................55.营销启示：..................................................................................................................6三. 目标市场选择与定位..............................................................................................................8（一）茶楼市场细分..............................................................................................................8（二）重点目标消费者...........................................................................................................8（三）辅助消费者群..............................................................................................................8（四）行销目标......................................................................................................................9四．营销组合策略.................................
