纳爱斯渠道问题分析及对策研究文档重点讲义资料

纳爱斯渠道问题分析及对策研究- 1 - 内容摘要销售渠道，就是指连接消费者与厂商之间最直接的通道，是商品从生产者到消费者的转移方式、途径及路线。现代社会的市场营销，谁掌握了这条通道，谁就能把握市场的命脉。谁掌控了渠道，谁就拥有了市场。建立广泛、清晰、可控性强的营销渠道， 是企业需要认真对待的首要事情。纳爱斯 (NICE) 的销售渠道在渠道基本的条件外，还有自己的特点，而且随着二、三线市场的日趋饱和，纳爱斯人也在不断的努力， 尽量的开辟一线市场， 以及对现有渠道市场进行细分，精耕细作，不断的从市场的尽头找到新的销售区域。本文就对纳爱斯在开辟一线市场，以及对自己去到市场细分进行分析，通过营销学的方法对其进行研究，发现问题，并对发现的问题进行深度分析，找多原因并解决问题， 提出比较适合的策略以及解决方案。关键字 ：营销、渠道细分、价格策略NICE channels problem Analysis and Countermeasures researhs Author:sun fugang Tutor:wang linAbstract Sales channels, in the marketing ,means connecting consumers and manufacturers the most direct channel, is from producers to consumers of goods transfer, means and routes.The marketing 纳爱斯渠道问题分析及对策研究- 2 - of modern society, who mastered this channel, who will be able to grasp the lifeline of the market. Who control of the channel, the market has advanced. Establishment of a broad, clear, strong control of the marketing channels, enterprises need to take seriously is the primary thing. NICE channels of distribution channels in the basic conditions, also has its own characteristics, but also with the second and third lines of the increasingly saturated market, NICE people also continued efforts, as the first line opened up the market, as well as the existing Channel market segmentation, precision farming, and continuously from the end of the market to find new sales region. NICE paper on the frontline in opening up the market, and market segmentation to its own analysis,...