摘要农村理财,这样一块尚未得到开发的肥沃土地,在新农村建设的推动下,大大提升了宝贵价值。城市的个人理财业务,大面积覆盖到县域以下,有效帮助全国的农民打理好手中的钱财,使其能够广泛享受到现代理财服务。发展农村理财市场,不仅有利于拓宽农民增加收入的渠道,而且有利于农村金融市场的完善和发展,从长远看,有利于统筹城乡发展,促进社会主义新农村建设。关键字:理财市场农村资产规划投资理财共赢Summary1Ruralfinance,thispieceoffertilelandhasnotbeendeveloped,undertheimpetusofthenewruralconstruction,greatlyenhancethepreciousvalue.Cityofpersonalfinancebusiness,largeareacoveragetothecounty,underthehelpthefarmersdowellthosemoney,makeitscanenjoymodernfinancialservices,Developmentofruralfinancialmarket,isnotonlybeneficialtowidenthechannelofthefarmerstoincreaseincome,butalsoisbeneficialtotheperfectionanddevelopmentoftheruralfinancialmarket,inthelongrun,isbeneficialtobalanceurbanandruraldevelopment,promotetheconstructionofnewsocialistcountryside.Keywords:financialmarketcountryEstatePlanninginvestmentconductfinancialtransactionswin-win2目录绪论.................................................................................................................................................................3一.当今农村资金概况.................................................................................................................................4(一)农村经济的发展.........................................................................................................................4(二)农村居民理财现状分析.............................................................................................................4(三)人民理财需求.............................................................................................................................4二.金融理财市场分析.................................................................................................................................5(一)理财产品类型.............................................................................................................................5(二)理财收益.....................................................................................................................................5(三)农村理财针对性市场.................................................................................................................6三、农村理财市场现状.................................................................................................................................6(一)农村理财环境.............................................................................................................................61.部分非法集资的出现.................................................................................................................62.人民对理财市场的错误认识......................................................................................................73.人民理财意识淡薄.....................................................................................................................7(二)农村金融现有雏形.....................................................................................................................7(三)银行尚未开拓的市场.................................................................................................................8四、理财配发战略..........