目录执行摘要....................................................................................................3背景介绍....................................................................................................4市场现状....................................................................................................6竞争分析....................................................................................................7SWOT分析..............................................................................................................................7市场分析....................................................................................................8市场需求..................................................................................................................................8发展趋势..................................................................................................................................9市场战略..................................................................................................10市场定位................................................................................................................................10市场目标................................................................................................................................10产品与服务............................................................................................................................11市场价格................................................................................................................................14开店地点................................................................................................................................16促销........................................................................................................................................17管理团队..................................................................................................19经营模式..................................................................................................20销售方法................................................................................................................................20装修与设施............................................................................................................................20物料供应................................................................................................................................22招聘员工................................................................................................................................22牌照及公用事务申请............................................................................................................22财务分析..................................................................................................23投资预算分析........................................................................................................................23销售收入预算表....................................................................................................................25执行摘要首先,我要告诉你的是,我们的这家店----FatumHarbor,卖的不仅仅是一杯咖啡那么简单。更多的是,我们要做一间咖啡店,供朋友聚会与聊天。让他们认为自己是生活中的...