商务信函（建立业务关系）一、概述在国际商务交往中，建立业务关系是交易开始和扩展的基础。建立业务关系一般经由以下几个渠道：国内外商会和贸易促进会，大使馆、领事馆、商务参赞处，海外客户、公开发行的行业名录，市场调研，商务交易会或展览会，银行，贸易代表团体的互访，市场代表自我介绍。二、基本写作原则1.告之对方自己如何熟悉其地址和业务范围，并表示原意与对方建立业务关系；2.向对方自我介绍（企业性质、业务状况、经营范围及信誉声望等）；3.寄出或索取样品、价格单和其他可供参考的资料；4.以礼节性的语言结束，表明希望彼此合作，发展互惠贸易关系及期待对方答复。拟订有关建立业务关系信函时，礼貌、得体、简洁、朴实地将写信人的意图清楚、完整地告之对方是关键的。其语言风格为开门见山，简明扼要，切忌拖泥带水，避免使用冷僻的词汇或难懂的专门用语。三、范例范文1.DearSirs,WewritetointroduceourservesasoneoftheleadingexportersofmedicineshereinChina.Weencloseacopyofourlatestcatalogcoveringthedetailsofalltheitemsavailableatpresent,andhopesomeoftheseitemswillbeofinteresttoyou.Itwillbeagreatpleasuretoreceiveyourinquiriesforanyoftheitemsmentionedhere,andagainstwhichwewillsendyouourlowestquotations.Wearelookingforwardtoreceivingyourreply.Yoursfaithfully范文2.DearSirs,WehaveobtainedyournameandaddressfromAristoShoes,Milan,andwearewritingtoenquirewhetheryouwouldbewillingtoestablishbusinessrelationswithus.Wehavebeenimportersofshoesformanyyears.Atpresent,weareinterestedinextendingourrangeandwouldappreciateyourcataloguesandquotations.Ifyourpricesarecompetitivewewouldexpecttotransactasignificantvolumeofbusiness.Welookforwardtoyourearlyreply.Verytrulyyours附录：1.回复对方建立商业关系的请求Thankyourforyourletterofthe16thofthismonth.Weshallbegladtoenterintobusinessrelationswithyourcompany.Incompliancewithyourrequest,wearesendingyou,underseparatecover,ourlatestcatalogueandpricelistcoveringourexportrange.Paymentshouldbemadebyirrevocableandconfirmedletterofcredit.Shouldyouwishtoplaceanorder,pleasetelexorfaxus.本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼2.请求担任独家代理Wewouldliketoinformyouthatweactonasoleagencybasisforanumberofmanufacturers.WespecializeinfinishedcottongoodsfortheMiddleeasternmarket:Ouractivitiescoveralltypesofhouseholdlinen.Untilnow,wehavebeenworkingwithyourtextilesdepartmentandourcollaborationhasprovedtobemutuallybeneficial.Pleaserefertothemforanyinformationregardingourcompany.WeareveryinterestedinanexclusivearrangementwithyourfactoryforthepromotionofyourproductsinBahrain.Welookforwardtoyourearlyreply.`本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼3.拒绝对方担任独家代理Thankyouforyourletterof1Septembersuggestingthatwegrantyouasoleagencyforourhouseholdlinens.Iregrettosaythat,atthisstage,suchanarrangementwouldberatherpremature.Wewould,however,bewillingtoengageinatrialcollaborationwithyoucompanytoseehowthearrangementworks.Itwouldbenecessaryforyoutotestthemarketforourproductsatyouend.Youwouldalsohavetobuildupamuchlargerturnovertojustifyasoleagency.Weenclosepricelistscoveringalltheproductsyouareinterestedinandlookforwardtohearingfromyousoon.9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢...
