大学英语四级试卷ＰartＩＷriting(30miｎutes)ＲecreaｔionaｌActivitｉeｓDirectionｓ:Ｆorthｉspart,youarｅaｌloｗed30miｎｕtestowriteＡLetterofＡｐologyaccoｒｄingｔｏtheoｕｔｌinegiｖｅnbelｏｗ．Ｙoushouldwriteatlｅast１20worｄsｆolloｗinｇtheouｔliｎｅgｉvenbeloｗｉnChinｅsｅ.1.娱乐活动多种多样2．娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。ＰａrtIIReadingCｏmpreheｎｓｉｏn(ＳkimｍｉngandScaｎｎiｎｇ)(15mｉnutes)MｅｄiaSelecｔiｏnforAdｖertｉsemeｎtsAftｅrｄeterｍｉninｇthｅtａrｇetauｄienceforａproductorsｅrvｉce，adｖertiｓｉngagenｃiｅsmusｔｓｅlectthｅappropｒiatemeｄiａforｔheadvertisemeｎt.Weｄｉscuｓｓherethemajortypesｏfmeｄｉausedｉnadvertisiｎg.Wｅfｏｃｕsonattentionｏnｓevｅntｙｐesｏfadvｅrtiｓiｎｇ：televｉsion，ｎewspapeｒｓ,ｒａdio,magazines,ouｔ-of－hｏme,Iｎtｅrnet,anddirｅｃtmaiｌ.TｅlevisｉonTeｌevisｉonｉnaｎaｔtractiｖemedｉumｆoraｄverｔiｓinｇbeｃaｕseitdeliversmassaｕｄiｅncesｔoadｖｅrtｉsers.ＷhenｙoucｏnsideｒthatｎeａrlｙthreｅoutoｆfoｕrAmerｉcａnshａveseｅnｔheｇamesｈoｗWhoWantstoBｅaMillionaｉrｅ?yoｕcanｕｎderｓtandtｈeｐｏweroftelｅvisiontocｏmｍｕｎicatｅwｉthalａｒgeaudｉence.Wｈｅnadｖertｉserscreａteabｒanｄ,ｆorexample,theywantｔoiｍpressconsumerｓwiththebrandaｎditｓｉmage.Tｅlevisionｐrｏvｉdesaｎiｄｅaｌvｅhiｃｌｅforthｉsｔypeｏfcommuniｃａtｉoｎ．Buttｅlevisionｉsaｎexpensivｅmedium,andnotａlladvｅｒtiｓeｒscaｎaｆfordｔoｕｓeit.Televiｓｉｏn’sｉnfｌuenceｏnaｄvertisｉｎgisfouｒfolｄ.Firｓｔ,narrowcastingmeanstｈａｔtelevisionｃｈａnnelsａreseｅnbyanincreaｓinｇｌｙnarｒowsegｍeｎtoftheaｕdiｅnce.ｔheGｏｌｆChaｎneｌ,forｉｎstanｃe,iswaｔｃheｄbyｐｅoｐｌewhoplaygｏｌｆ．1ＨomeandGardenTeｌevisiｏｎiｓseenbｙｔｈosｅｉnｔｅrestｅdinhｏuｓｅholdｉmproveｍｅntprojeｃtｓ.Ｔhｕs，audiｅnceｓaresｍａlｌｅranｄmoｒehomｏｇeneous(具有共同特点的）ｔhａntheｙｈaｖebeeｎiｎｔhepaｓt．Ｓecond,ｔhereisanｉncrｅaseinthｅｎｕmｂeroftelevisionchanｎelｓaｖailabｌetovieｗeｒs，ａndthus，advertisｅrｓ.Thishadalsoｒｅsuｌtedｉｎanincｒｅaｓeinthｅsheerｎumberｏｆadveｒtiseｍenｔstowhichaudiencesareｅxｐoseｄ.Tｈirｄ,dｉgiｔalrecordｉnｇｄevｉcｅｓallｏｗauｄieｎceｍembｅrsｍorecoｎtrｏｌoｖerwｈｉchcommercialstｈeｙwatch.Fourｔh,conｔroloverpｒogｒammｉngiｓbｅiｎgpassedfromthｅnｅtwｏrkstｏlocalcabｌeopeｒaｔorsandｓatellitｅprogｒａmmers.NeｗsｐａｐeｒsAｆｔertelevｉsiｏn,themeｄiuｍaｔtｒaｃｔｉｎgtheneｘtlａrgesｔaｎnualasrevenueisnewspａpeｒs．TheNewYoｒkTiｍes，ｗhichｒeａchｅｓaｎatioｎalaｕｄience,accoｕntsfoｒ$1billiｏninadreｖenueannualｌｙ.Ｉtｈasinｃｒeａseditsnａｔioｎalcｉｒcuｌation(发行量)ｂy40%anｄｉsnｏwavａiｌabｌeｆorhomedeliｖeryin168citiｅs.Locally,neｗsｐapｅｒsａrethelaｒｇeｓｔadveｒｔｉｓｉnｇmｅｄium．Nｅwspaｐｅrsarealｅssｅxｐｅnsiveaｄｖertisiｎgmｅdiｕmｔｈaｎtelevisionandprｏvideaｗａｙforadｖｅrｔiseｒstocommunicateａlonｇer，moredetailｅdmessagｅtotｈeirａudiencethａntheycanthroｕghtｅlevision．Givｅnｎｅｗpｒoｄuctiontechniｑueｓ，adｖertｉsemenｔscanbｅpｒiｎtedinabｏｕt48ｈouｒｓ,ｍeaniｎｇｎeｗspapersａrealsoaｑｕiｃkwayｏfgettingｔｈemesｓａgeout.Ｎewspapersａrｅｏftentheｍostimｐortａntｆoｒmofｎｅwsfｏralｏcalｃｏmmunity,andtheydeｖｅlopａｈｉｇｈdｅgrｅeofloyaltyfrｏmｌｏcａlｒeａdｅrs．RａdｉoAｄveｒtｉsinｇｏｎradｉocontｉnｕeｓtogｒow.Rａdｉoisoｆｔｅnusedincoｎjunctｉonｗiｔhouｔdoo...
