目录1.可口可乐公司现状...............................................................................................................................31.1可口可乐公司概况........................................................................................................................31.2可口可乐公司产品........................................................................................................................32.可口可乐公司渠道结构.......................................................................................................................42.1长度结构........................................................................................................................................42.2宽度结构........................................................................................................................................42.3广度结构.......................................................................................................................................43.可口可乐公司渠道管理方案...............................................................................................................43.1间接渠道成员管理........................................................................................................................43.1.1可口可乐的渠道成员的选择................................................................................................43.1.2可口可乐分销渠道成员的培训............................................................................................43.1.3分销渠道成员的激励............................................................................................................53.2分销渠道物流管理........................................................................................................................53.3分销渠道预售制管理....................................................................................................................54.可口可乐公司渠道建设中存在的问题...............................................................................................54.1价格不易管理................................................................................................................................54.2跨区分工合作不明确....................................................................................................................54.3工作效率低....................................................................................................................................64.4销售积极性低................................................................................................................................65.可口可乐公司渠道改进和创新的建议...............................................................................................65.1统一利润标准................................................................................................................................65.2制定统一服务标准........................................................................................................................65.3重视培训专业人才........................................................................................................................65.4提高利润.................................................................................................................
