爱尔眼科医院集团广告策划方案 策划人：陈星和 学号：2 2 单位：市场营销 1 2 0 1 日期：2 0 1 3 年 6 月 1 4 日 一、前言 由于现在的中小学生不对自己眼睛的养护，很多中小学生都有不同程度的近视眼。据调查，现在的中小学生的视力普遍下降的状态，为此爱尔眼科医院集团为广大的人民宣传眼睛保护意识和方法，并同时宣传本集团对眼课方面的科学技术，让广大的人民正确养护眼睛、预防近视。 目录 一、前言 ········································································································· 2 二、市场分析 ··································································································· 3 1、宏观分析 ······························································································ 3 2、产品分析 ······························································································ 3 3、消费者分析 ··························································································· 3 三、市场策略 ··································································································· 3 1、营销目标 ······························································································ 3 2、市场定位 ··························································...
