商务英语各版块知识整理

Chapter One: Company Structure1. Explanation of the management structureSome terms: title 头衔，relationship, interaction, responsibility, span of control 控制幅度， hierachy 等级、层级授权 delegate2. Introduction of organizational structure赋权 empowermentA. Functional organizational structure 职能制B. Divisional 事业部制（可以按 product 产品分，也可以按 geography 区域分）C. Matrix 矩阵制ProductPresentNewPresentMarket penetration 市场渗透Product development 市场开发NewMarket development 市场开发Diversification 产品多样化Chapter Two: Recruitment1. Process of recruitmentJob Description 职务描述Person Specification 个人特质Submission of CV and application letter 投简历和求职信Selection:Short listing 海选 ——Interview 面试—— Presentation 演讲——In-Tray Exercises 实际业务演练——Psychometric Testing 心理测试——Aptitude Testing 态度测试（包括 enclosed question 封闭式问题和 open question 开放式问题）CRM=Customer Relationship Management 客户关系管理Customer Liaison 客户联络Recruitment outsourcing 招聘外包Panel 评审团Chapter Three: Introduction to retailingTypes of retailing outlets:1 Store-based RetailingTraditional Grocery StoreConvenience Store (包括 Seven Eleven 和 Wetsons 屈臣氏)Discount Store易初莲花是泰国的Supermarket阿迪达斯是德国的Hypermarket 大型超市（包括乐购和易初莲花） 耐克是美国的，现在是世界上第一的服装品牌Warehouse Club 仓储会员店Department Store 百货商店（包括大洋百货，Sogo 和 Harrods）Specialty Store 专营店（如：苏宁电器）Harrods：伦敦奢侈品商店Ikea: “宜家”，瑞士，家居中心Exclusive shop 专卖店Home Center（如：金马凯旋家居精品广场，建材广场，Ikea）Shopping Center/Shopping Mall （含有娱乐设施，地下商场，娱乐加百货中心）Factory Outlets Center 厂家直销（如：安利 Amway，雅芳 Avon，完美日化）2 Non-store SellingTelevision ShoppingMail Order/catalogue orderShop on Network/e-tailingVending Machine 售货机Tele-ShoppingChapte...