Lesson 16Does Culture Matter for Product DesignBy Don Norman文化是否对产品设计有重要意义唐·诺曼Don Norman claims his goals in life are to make a significant difference,but tohave fun while doing so. He is both a businessperson (VP at Apple, Executive at HPand a startup) and an academic (Harvard, UC San Diego, Northwestern, KAIST). Asco-founder of the Nielsen Norman Group he serves on company boards and helpscompanies make products more enjoyable, understandable, and profitable. He is anIDEO Fellow and a member of the National Academy of Engineering. He givesfrequent keynotes and is known for his many books including “The Design ofEveryday Things,”“Emotional Design” and in October, “Living with Complexity,” whichargues against simplicity.唐·诺曼声称，他的目标在生活中是有显着的区别，但这样却很有乐趣。他既是一个商人（苹果公司的副总裁，惠普和一个创业公司的执行官），也是一名学者（哈佛大学，加州大学圣地亚哥分校，美国西北大学，韩国科学技术院）。作为尼尔森·诺曼集团的联合创始人，他在公司董事会服务，帮助公司使产品更加愉快，易于理解和盈利。他是一个 IDEO 研究员和国家工程学院的成员。他频繁的主题演讲，出过许多著名的书，包括《日常生活的设计》、《情感设计》和10 月出版的反对简单生活的《复杂的生活》。Once upon a time, when I visited other countries, I would head to thedepartment stores so I could experience the wide cultural variations in such things ascookware, cutlery and tools for crafts and gardening · Today, I seldom do thisanymore because all the stores look the same. Rice cookers and woks may haveoriginated in Japan and China, but today they can be found in kitchen appliancestores all over the world. Italian, German and American appliances are for sale in Asia.Asian appliances are for sale in Italy, Germany and America. The country of designand manufacture no longe...
