1 Explain how changes in its external environment may have influenced the actions of senior managers in Robert Wiseman Dairies. (1 2 ) 2 Using examples, explain how the information in Wiseman’s financial statements can be used to demonstrate the success of the company. (1 2 ) 3 (a) Using examples from the case study, outline the main factors which may affect the demand for milk. (7) (b) Explain how these factors might have affected the activities of Robert Wiseman Dairies. (10) (c) Outline the main factors which supermarkets such as Asda and Tesco may take into account when choosing which milk supplier to use. (7) (2 4 ) 4 In the re-structuring of Robert Wiseman Dairies in 2002, marketing became part of the Commercial Division rather than a separate division in its own right. Discuss the advantages and disadvantages of this as far as Robert Wiseman Dairies is concerned. (1 0 ) 5 Robert Wiseman Dairies only produces milk and cream products. It does not, unlike its two main rivals, make other dairy products. Analyse the ways in which this may affect its marketing. (1 0 ) 6 Robert Wiseman Dairies considers that good relationships with its suppliers are vital to its business. (a) Explain why these relationships are important to the company. (6) (b) Outline the difficulties that Robert Wiseman Dairies may have in keeping good relationships with its suppliers. (6) (c) In the light of these difficulties, discuss the actions that managers in Robert Wiseman Dairies could take to try to ensure that good relationships are maintained in the future. (8) (2 0 ) 7 Assess the strengths and weaknesses of Robert Wiseman Dairies at the end of January 2005. Qu estion 1: Changes in Wiseman’s extern...
