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Introduction The Company was founded in 1979 by Tim Martin who opened his first J D Wetherspoons pub and become well-known organization in UK which offers cheap beer, good conversation and solid architecture., 'Marler's Bar', at Colney Hatch Lane in London. Many of the other early J D Wetherspoons pubs were also in the same part of Haringey. Martin took the name of the chain J D Wetherspoons from an old schoolteacher. And J D Wetherspoons became a plc in 1992 at which time it consisted of a chain of 44 pubs. Discussion: Section 1: External environment Question 1: Give examples of social, technological, economic, political and legal factors which have affected the way it has behaved. ✓ social factors： The value of market: Research estimates that the UK beer Market is the main Beverages market which was worth £ 52.62bn at retail selling prices (rsp) in 2007. In comparison, the U.K's soft drink market is estimated at having a market worth of only 13 billion. (51lunwen.com, 2008) Pub culture: Social life in the UK for a high percentage of the population revolves around a public house; often a community will have a "local" pub that will form a natural hub for the inhabitants of its immediate area. More often than not there will be organised events several times a month ranging from a pub quiz to a full blown excursion. Quite often the public house will have sports teams, usually playing traditional pub games such as pool and darts; these team will most times enter into some sort of league on a local level although some sports have nationwide pub leagues. (Buck, 2008) ✓ Political factors: Promotion policies set by government: These include specific regulation of “Tax Rate Reductio...