1 高级商务英语系列教材 总主编：叶兴国 王光林 高级综合商务英语1 主编：彭青龙 （习题答案） 外语教学与研究出版社 2 Unit 1 Globalization Lead-in 1. Quiz 1) B 2) C 3) D 4) A 5) A 2. A Mini Case Suggested answers: As Zara continues to expand, it might have to open other distribution centers on other continents. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers‘ requirements due to a lack of cultural sensitivity. Zara‘s expansion globally may pose the challenge of moving from a more centralized management style to a more global style. Lorena needs to ensure that she has a truly international team in place with members from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful. Text A I.Reading Comprehension 1. Determine whether the following statements are true or false. Write a T for true, an F for false, and an NG for not given. 1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG 2. Essay Questions 1) The modern multinational companies have had passed through three phases. First came the 19th-century ―international model‖, with firms based in their home country and selling goods through overseas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of ...
