《跟我走吧》自媒体项目计划书项目计划书......................................................................................................................................1一、主要概述..................................................................................................................................41、目标概述.....................................................................................................................42、资金需求及财务计划.................................................................................................43、主要产品和业务范围.................................................................................................44、组织和经营模式.........................................................................................................55、人力/企业管理............................................................................................................6二、产品介绍..................................................................................................................................72、竞争力介绍.................................................................................................................83、风险预估...................................................................................................................104、市场前景分析：.......................................................................................................12附：SWOT分析............................................................................................................13（一）内部优势.............................................................................................................13（二）内部劣势.............................................................................................................14（三）外部机会.............................................................................................................14（四）外部威胁.............................................................................................................15（五）SO、WO、ST、WT策略分析........................................................................15三、市场和行销策略.....................................................................................................................161、市场现状概述...........................................................................................................162、用户分析：...............................................................................................................183、竞争对手分析...........................................................................................................193、目标用户和市场分析：...........................................................................................234、本企业的市场定位...................................................................................................245、行销策略概述：.......................................................................................................24四、产品制作概述........................................................................................................................261、视频自媒体产品.......................................................................................................262、哒哒摄游平台产品..........
