精品文档---下载后可任意编辑本科毕业论文(设计)论文题目： 儿童广告创意分析 学生姓名：学 号：专 业： 广告学 班 级： 0901 指导老师：完成日期：2024 年 5 月 15 日精品文档---下载后可任意编辑儿童广告创意分析内容摘要广告是促进儿童消费的最大推动力,有创意的广告能唤起儿童对产品的兴趣和好感，能激起儿童潜在的消费欲望。广告绚丽的色彩，明快的节奏，欢乐地音乐和新奇多变的画面，能诱发他们模仿广告，从而更加信任广告。因此，儿童广告在创意时要讲求策略性，迎合儿童的喜好才能得到他们的欢迎，同时，广告对儿童要进行积极的、正面的引导，避开对他们产生不良影响。本文通过对儿童这一特别消费群体的消费心理讨论，分析不同时期儿童广告创意的表现原则，表现形态以及表现技巧，为儿童广告创作提供有效的策略。关键词：儿童广告消费心理创意表现精品文档---下载后可任意编辑Children's advertising creative analysisAbstractAdvertising is the biggest driving force to promote children's consumption, creative advertising can arouse children's interest in the product and goodwill, to arouse children's potential consumption desire. Advertising gorgeous color, lively rhythm, music in joy and novelty and changeful, can induce them like advertising, and thus more believe. Thus, when children's advertising creative wants be particular about strategic, to be fond of the children can get their welcome, at the same time, advertising to children to be active, positive guidance, to avoid the adverse effect on them. This article through to the children a special consumption group consumer psychology research, analysis of different period of children's creative performance principle, performance form and technique, advertising creation provide effective strategies for children.Key words:Children's advertisingConsumer psychologyCreative performance精品文档---下载后可任意编辑目录序言 1一、儿童广告概述 1（一）儿童广告的概念 1（二）儿童广告的进展现状 1二、儿童消费心理讨论 2（一）儿童消费心理特征 ...
