目 录 1 总论 .................................................................................................... - 1 - 1 .1 项目背景................................................................................... - 1 - 1 .1 .1 项目名称 ......................................................................... - 1 - 1 .1 .2 项目承办单位 ................................................................. - 1 - 1 .1 .3 项目建设地点 ................................................................. - 1 - 1 .1 .4 项目建设规模及目标 ..................................................... - 1 - 1 .1 .5 项目投资资金及效益情况 ............................................. - 1 - 1 .2 可行性研究报告编制的依据 .................................................. - 2 - 1 .3 可行性研究结论 ...................................................................... - 3 - 2 项目背景、市场分析 ....................................................................... - 5 - 2 .1 项目背景................................................................................... - 5 - 2 .1 .1 产业背景分析 ................................................................. - 5 - 2 .1 .2 区位背景分析 ................................................................. - 6 - 2 .1 .3 项目的宏观必要性分析 ................................................. - 7 - 2 .2 市场分析................................................................................... - 7 - 2 .2 .1 *市旅游市场简析 ............................................................ - 7 - 2 .2 .2 *市工农业简析 ................................................................ - 8 - 2 .2 .3 *市酒店市场分析 ............................................................ - 9 - 2 .2 .4 项目市场环境分析 ....................................................... - 1 0 - 2 .3 本章小结..........................................
