甜品店策划案目录一、企业描述··················································3二、市场分析（一）目标顾客分析······················································3（二）目标市场分析·····················································4（三）顾客需求分析·····················································5（四）价格定位分析······················································5（五）分析总结·························································6三、竞争分析（一）行业竞争者·······················································7（二）消费者···························································10（三）替代者···························································10（四）竞争优劣分析表···················································11四、企业组织结构（一）企业形式·························································11（二）企业组织结构图···················································11五、营销策略（一）产品策略························································12（二）价格策略························································12（三）促销策略························································12六、店内装修创意（一）菜单制作························································13（二）愿望墙···························································13（三）娱乐项目························································13（附图）七、风险分析预测（一）环境风险·························································14（二）经营风险························································14（三）市场风险·························································14（四）财务风险·························································14八、投资预算（一）建设投资·························································15（二）管理成本·························································15附录1（调查问卷）一、企业描述（一）店名：“？？”甜品店（二）经营范围：港式甜品、各类饮品、蛋糕等。（三）经营规模：小型（四）经营理念：打造极致的...
