目录 1XXXXXXX 及行业相关 .................................................................................................... 1 1.1XXXXXXXX 背景 ................................................................................................................ 2 1.2XXXXXXXXX 现状 .............................................................................................................. 2 1.3 行业现状 ......................................................................................................................... 2 1.4 行业发展趋势 ................................................................................................................. 2 1.5 竞品分析 ......................................................................................................................... 3 1.6XXXXXXX 定位 .................................................................................................................. 3 1.6.1 目标人群 .................................................................................................................. 3 1.6.2 定位目的 .................................................................................................................. 3 1 .6 .3 运营方向..........................................................................................................................3 2.运营实施 2.1 内容运营 ........................................................................................................................ 3 2.2 活动运营 ......................................................................................................................... 4 3 微商城运营 3.1.微商城的建立 ................................................................................................................. 4 3.2 微商城推广 ..................................................................................................................... 5 3.2.1 推广渠道 ........................