意茶吧 创 业 计 划 书 联系人: 手 机: E-Mail : 地址: 目 录 1 摘 要.............................................4 2 店铺概况.............................................6 2.1 店铺名称...........................................6 2.2 店铺结构...........................................6 2.3 经营范围...........................................6 2.4 服务宗旨...........................................6 2.5 人员及组织结构.....................................6 2.5.1 人员能力分析..................................6 2.5.2 人员分工......................................7 3 产品与服务...........................................8 3.1 产品介绍...........................................8 3.1.1 产品种类......................................8 3.2 收费设定........................................8 4 市场分析.............................................9 4.1 可行性分析........................................9 4.2 目标市场..........................................9 4.3 市场分析.........................................10 5 竞争性分析..........................................10 5.1 竞争者分析........................................10 5.2 SWOT 分析.........................................11 5.3 茶餐厅竞争的形式分析..............................11 6 经营战略............................................12 6.1 营销策略..........................................12 6.2 推广策略..........................................13 6.3 创新机制..........................................13 6.3.1 技术创新.....................................13 6.3.2 产品设计创新.................................13 7 财务分析.............................................14 8 风险及对策..........................................16 8.1 风险..............................................16 8.1.1 外部风险.....................................16 8.1.2 场风险.......................................16 8.2 对策..............................................16 ...