神内公司市场营销策划方案目录第一章——营销组合策略........................................................................4一、产品策略......................................................................................41、产品策略的阶段性变化..........................................................42、产品的市场目标......................................................................43、产品策略细分..........................................................................4二、定价策略......................................................................................51、多因素反向定价策略..............................................................52、加强对消费者的价格诱导......................................................63、差价定价策略的基点价控制..................................................6市 场 营 销 043 班组员:林建滨 2024040450梁俊斌 2024040469左炜文 2024040518周旭业 2024040649秦永帅 2024040634曾 锋 2024040540三、分销策略......................................................................................71、深度分销..................................................................................72、导入流程..................................................................................73、核心手段..................................................................................7四、促销策略......................................................................................81、促销为核心营销模式的选择因素..........................................92、以促销为核心营销模式运作策略..........................................9第二章——业务员管理制度体系..........................................................10一、招聘制度....................................................................................101、招聘途径................................................................................102、业务员甄选制度....................................................................10二、培训制度..................................