2014-5-14 小组成员： | 余乐意 江晓青 蓝晓菲 市场营销P21112 汽车网络营销方案——一汽大众汽车 1 目录 一、背景分析： ............................................................................................................................... 2 （一）行业背景 ....................................................................................................................... 2 （二）企业背景 ....................................................................................................................... 3 企业数据分析 ................................................................................................................... 3 1.1 基本信息 ................................................................................................................... 3 1.2 关键字 ....................................................................................................................... 4 1.3 PR 值 .......................................................................................................................... 5 1.4 百度权重 ................................................................................................................... 5 1.5 Alexa 排名 ................................................................................................................ 5 1.6 死链接 ....................................................................................................................... 6 1.7 友情链接 ................................................................................................................... 6 二、品牌诉求： ............................................................................................................................... 6 三、目标对象： ............................................................................................................................... 7 四、媒体选择： ...............................................................
