目录 序言 .................................................................................................................................................. 2 一、汽车市场营销现状调查 ........................................................................................................... 3 1、 市场状况调查 ................................................................................................................... 3 2、 竞争情况调查 ................................................................................................................... 3 3、 购车者情况分析 ............................................................................................................... 4 4、 企业资源能力分析 ........................................................................................................... 4 二、SW OT 分析 ............................................................................................................................. 6 1、 优势 (strength) ................................................................................................................ 6 2、 劣势(weakness) .............................................................................................................. 6 3、 机会(opportunity) ............................................................................................................ 6 4、 威胁(threat) ...................................................................................................................... 6 三、STP 分析 .................................................................................................. 错误!未定义书签。 1、市场细分(Segmenting) ..................................................................... 错误!未定义书签。 2、选择目标市场(Targeting) .................................................................. 错误!未定义书签。 3、产品定位(Positioning) ........................................................
