第 1 页 共 3 9 页 目录 1 .0 概述 .................................................................................................................................................... 3 2 .0 行业分析 ............................................................................................................................................ 3 2.1 市场现状分析 ................................................................................................................................... 3 2.2 市场需求分析 ................................................................................................................................... 3 2.3 区域市场分析 ................................................................................................................................... 4 2.4 用户结构分析 ................................................................................................................................... 4 2.6 市场竞争分析 ................................................................................................................................... 4 2.7 购买行为分析 ................................................................................................................................... 5 2.8 市场发展趋势 ................................................................................................................................... 5 3.0 行业网站分析 ................................................................................................................................... 5 3.1 主要竞争对手 ................................................................................................................................... 5 3.2 次要竞争对手 ................................................................................................................................... 6 3.3 中国电子商务现状 ....................................................................