目 录一、营销目标........................................................3二、营销原则........................................................3三、时间安排........................................................3四、媒体宣传........................................................4（一）媒体选择..................................................................................................................4（二）媒体投放排期.........................................................................................................5五、主要活动配合....................................................5（一）开业购物赠礼.........................................................................................................6（二）圣诞活动..................................................................................................................6（三）VIP 积分活动...........................................................................................................7（四）旅游摄影展..............................................................................................................8（五）新年赠礼..................................................................................................................8（六）私人飞机展..............................................................................................................8（七）元宵节灯谜会.........................................................................................................9（八）情人节.......................................................................................................................9（九）儿童画展招募.......................................................................................................10六、费用预算.......................................................10七、营销效果评估...................................................10一、营销目标1、让目标客户知道金安·欧罗巴是什么，明确欧罗巴的定位及经营形象。2、吸引广大市民的注意力，让欧罗巴成...
