2025年商务英语专业四级考试术语解释

商务英语专业四级考试术语解释1. global company : 跨国企业--a company that integrates its international biz activities-- A multinational corporation or multinational enterprise is an organization, that owned or controls productions of goods or services in one or more countries other than the home country. （维基百科）2. joint venture : 合资企业--a partnership that is formed by two or more parties cooperating in some special biz activities.-- a business or project in which two or more companies or individuals have invested, with the intention of working together. （柯林斯词典）3. merger & acquisition : 并购--combining of two or more entities through the direct acquisition by the net assets of the other.-- transactions in which the ownership of companies, other business organizations or their operating units are transferred or combined.4. distribution channel: 分销渠道；销售渠道--all the organizations and people involved in the physical movement of goods and services from producer to consumer. 5. listed company : 上市企业--a company whose shares have been quoted by the Stock Exchange.-- A public company, publicly traded company, publicly held company, publicly listed company, or public corporation is a corporation whose ownership is dispersed among the general public in many shares of stock which are freely traded on a stock exchange or in over the counter markets 场外交易市场. （维基百科）6. Industrial complex : 工业生产基地--a manufacturing area that consists of many different factories turning out different products.7. brand recognition : 品牌认知（度）；品牌识别--a product or products that has or have been recognized and appreciated by local consumers.8. specialty shop : 专卖店--an outlet that deals in or sells a particu...