义乌小商品市场成功因素探讨及推广价值讨论摘 要 改革开放以来，义乌小商品批发市场得到了迅猛的开展并取得了辉煌的成果，是中国独具特色的经济现象。它不但成为了当地经济的一大亮点和优势，而且对全国经济和社会的开展都起到了巨大的推动作用。目前，在我国商品批发市场蓬勃兴起的背景之下，义乌小商品市场成功因素的分析及推广价值讨论更是具有极强的指导意义和实践价值。本讨论从产业经济学的视角出发，基于产业集群的观点，来分析义乌现象的根本动因。本文共分为六章。第一章为绪言，简要介绍了论文的选题背景、分析框架、主要观点及创新之处等内容。第二章从历史环境、地方需求、产业积累和铺垫、先发效应和路径依赖及企业家资源五个方面分析了义乌小商品市场形成的原因。第三章以波特的钻石模型为工具，通过产业集群的六大要素以及它们之间的互动机制来讨论义乌小商品市场拥有持续竞争力的根本原因。第四章总结了同类市场成功的必要因素，并通过分析北荣世贸的案例证明了讨论成果的可推广性。第五章对义乌小商品市场开展的外部环境进行了分析，指出了市场所面临的严峻挑战，并提出了未来开展的建议。第六章为结束语，简要总结了本文所得出的重要结论。关键词：义乌小商品市场 成功因素 推广价值Successful essentials of Yiwu Small CommodityMarket study and the utility value research Abstract Since the reform and opening up program, Yiwu Small Commodity Market has developed quickly and has got many achievements. It dose not becomes the bright point and the advantage of the local economics, but also greatly promotes the development of the national economics and society. Nowadays, mass sale markets has appeared numerously and rapidly in China , so the research on the successful essentials of Yiwu Small Commodity Market and the utility value is of great importance in direction and practice.This paper embarking from the view of industrial economics studied the reasons why Yiwu Small Commodity Market can be so successful basing on the industrial clusters viewpoint. It includes six chapters. The preface introduces the backgroun...
