企业战略管理的理论与方法

企业战略管理的理论和方法Theories and Methodologies in Strategic Management Chapter 1 Introduction of Strategic Management Outline of this chapter1. Definition of strategic management (SM).2. Some key trems uesed in SM 3. Model of SM.4. Aims of SM.5. Functions and benefits of SM6. Reasons for not doing SM.7. Guildlines or principles for an effective SM.8. Methodologies of SM9. Abilities learned and practiced in SM. 1.1 definition of SM( or SMP). Strategic management process is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above average returns. And more specifically, SM can be defined as an art and science of formulating, implementing and evaluating overall decisions that enable an business organization (BO) to achieve its long term objectives.1.2 some key terms often used in SMA. strategists: CEO, president〔总裁〕, chair of the board〔董事长〕, executive director〔执行董事〕, or entrepreneur〔企业家〕, who are responsible for making strategic decision and who will also take most responsibility for failure and success of a BO. B. mission〔使命〕and vision〔愿景〕. a. Mission : which identify the business scope for a BO. b. Vision : which set the ultimate objectives and prospects for a BO. C. long term objective: refers to specific results, which a BO *strives to achieve within a period longer than one year.D. annual objective (*manage)E. Strategy: refers to the means which is used by a BO to achieve its long term objectives. e.g focus〔专业化〕, acquisition〔收购〕, diversification〔多元化〕, retrenchment〔收缩〕.F. policy: refers to the means which is used by a BO to guide its day to day operation, e.g compensation policy, motivation policy...